May 2009
myMTribe launches in the US
[ read details ]
April 2009
Dancing with the Stars 2009 - Record votes recorded
[ read details ]
April 2009
Mitre 10 Dream Home's 10th Anniversary.
[ read details ]
April 2009
TVNZ launch NZ's first off-deck branded mobile community
[ read details ]
March 2009
TribalG provides mobile messaging for Bebo NZ
[ read details ]
March 2009
ComunidadC mobile community launches on Centennial in Puerto Rico
[ read details ]
March 2009
Vodafone NZ releases Chat behind Adult verification
[ read details ]
February 2009
TribalG launches on Virgin Canada
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February 2009
TribalG mobilises Univision's social Network Mi Pagina
[ read details ]
December 2008
OzChat is launched on Telstra
[ read details ]
December 2008
Major sales promotion with giant retailer The Warehouse - a big success!
[ read details ]
November 2008
New Zealands got talent on Prime TV.
[ read details ]
October 2008
Vodafone Australia releases premoderated ChitChat on Sim Cards
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September 2008
Australian Idol - Mobile community site - a first!
[ read details ]
April 2008
Dancing with the Stars finishes on high note
[ read details ]
April 2008
Vodafone Australia releases OZChat behind Parental lock
[ read details ]
CASE STUDIES
| >> NZ Idol >> TV NZ Partnership >> ACP Mobilisation >> VF OZ Chat >> VF LIVE Chat! >> ON2CHAT |
>> TXTDrive >>The Apprentice >> National IQ >> TV Power Points >> Finding JSmith |
Producers:
Watch and Win Limited
Sponsors:
Peugeot, Pizza Hut
Marketing Partners:
Universal MCann
Start Date:
August 2003
TXTDrive is a combination of Watch and Win mechanics and sales promotion.
The client wanted a high volume television based promotion, which also provided text message vouchers of real value to be delivered with entries. The issue in previous campaigns world wide was that text vouchers could not be validated effectively.
Lateral and Restaurant Brands developed a text voucher validation and redemption system, which linked the point of sale system with the text messaging system. This process revolves around sharing of unique identifiers for the text voucher. See graphic below.
The call to action was on Radio and television. This was a high volume promotion, which generated over 150 messages per second on a sustained basis.
How successful?
The total volume was approximately 850,000 messages.
Lateral and Restaurant Brands developed a text voucher validation
and redemption system, which linked the point of sale system with the text messaging system.
