May 2009
myMTribe launches in the US
[ read details ]
April 2009
Dancing with the Stars 2009 - Record votes recorded
[ read details ]
April 2009
Mitre 10 Dream Home's 10th Anniversary.
[ read details ]
April 2009
TVNZ launch NZ's first off-deck branded mobile community
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March 2009
TribalG provides mobile messaging for Bebo NZ
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March 2009
ComunidadC mobile community launches on Centennial in Puerto Rico
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March 2009
Vodafone NZ releases Chat behind Adult verification
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February 2009
TribalG launches on Virgin Canada
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February 2009
TribalG mobilises Univision's social Network Mi Pagina
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December 2008
OzChat is launched on Telstra
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December 2008
Major sales promotion with giant retailer The Warehouse - a big success!
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November 2008
New Zealands got talent on Prime TV.
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October 2008
Vodafone Australia releases premoderated ChitChat on Sim Cards
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September 2008
Australian Idol - Mobile community site - a first!
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April 2008
Dancing with the Stars finishes on high note
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April 2008
Vodafone Australia releases OZChat behind Parental lock
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CASE STUDIES
| >> NZ Idol >> TV NZ Partnership >> ACP Mobilisation >> VF OZ Chat >> VF LIVE Chat! >> ON2CHAT |
>> TXTDrive >>The Apprentice >> National IQ >> TV Power Points >> Finding JSmith |
Producers:
TVNZ Avalon
Major Sponsor:
TVNZ
TV Network:
TV1
Test The Nation is a licensed property from a production company in Holland. It has been successful in several countries including the UK. The IQ test is done using live TV, Internet and SMS. The SMS component is a new development. The technology to do the web and Internet interaction was written jointly by Lateral Profiles and NZOOM.
The programme was presented by serious newsreader / lawyer Simon Dallow and archetypal blonde, ex- Wheel of Fortune girl Lana Crocroft. It was highly successful and was one of the highest rating shows of the year.
Several registration and play methods were offered. Online only, SMS only and a combination of SMS and on-line. On-line and combination registrations enabled a wide range of demographics to be captured (age, sex, location, hair, eyes, favourite sport, occupation etc)
Questions were asked on air and also delivered across the internet. SMS users were asked to write answers down on a form printed in the TV times and newspapers, then send the answers as a string of characters e.g. adbdcad. There were a lot of questions so this process happened several times.
We collected and collated the results for each user, then broadcast by SMS at the end of the programme containing the viewers IQ.
In the third section of the programme a light hearted discussion was done comparing all the different demographics, using summary demographic information captured at registration time.
Summary:
Test the nation was notable for several reasons:
- The integration of the TV, web and SMS components.
- Complex messaging instructions (with a very high accuracy rate from the viewers)
- Requirements for speedy processing and responses
- Expense – total engagement costs viewers over $5.00
- Requirement to compile a score from multiple messages i.e. tracking the users interaction.
- Relatively high volumes.
We collected and collated the results for each user, then broadcast by SMS at the
end of the programme containing the viewers IQ.
